The companies we studied that were most successful at repeating value innovation were those that took advantage of all three platforms on which value innovation can take place: product, service, and delivery. The precise meaning of the three platforms varies across industries and companies, but in general, the product platform is the physical product; the service platform is support such as maintenance, customer service, warranties, and training for distributors and retailers; and the delivery platform includes logistics and the channel used to deliver the product to customers.
For managers of diversified corporations, the logic of value innovation can be used to identify the most promising possibilities for growth across a portfolio of businesses. The value innovators we studied all have been pioneers in their industries, not necessarily in developing new technologies but in pushing the value they offer customers to new frontiers. Extending the pioneer metaphor can provide a useful way of talking about the growth potential of current and future businesses.
The phenomenon of financial innovation (FI) found, in the fast-contemporary technological advance, the possibility of disseminating solutions that are intended to fill market gaps, promoting profound changes in the traditional financial structure. This finding can be explained by the perceptible movement of different agents interested in exploring the applications of blockchain technology in recent years. Considering this scenario of changes and expectations the present work aims to analyze perceptions of financial market agents about the possibility of blockchain technology influence in the creation of FI solutions. From the point of view of the research strategy, it constitutes a field research. We operated through interviews with the participation of twelve managers of institutions that operate in the financial environment. The results point to blockchain impacting the financial environment of organizations, whether in its technology platforms, investments, internal structures, people, governance, business conceptions. Likewise, by the existence of opportunities to solve market problems, affecting, through deeper changes in the financial system, from the disintermediation. It reveals the emergence of new business models and the possibility of consumers and managers less dependent on a centralized financial environment. 1e1e36bf2d